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{"id":181,"date":"2017-11-17T17:00:36","date_gmt":"2017-11-17T19:00:36","guid":{"rendered":"http:\/\/livingfor.com.br\/?p=181"},"modified":"2017-11-08T16:49:05","modified_gmt":"2017-11-08T18:49:05","slug":"o-mix-de-marketing-na-internet","status":"publish","type":"post","link":"http:\/\/livingfor.com.br\/o-mix-de-marketing-na-internet\/","title":{"rendered":"O Mix de Marketing na internet"},"content":{"rendered":"

Voc\u00ea deve estar se perguntando: Mais um post qualquer sobre mix de marketing, certo? Errado. A nossa ideia n\u00e3o \u00e9 explicar para voc\u00ea o que s\u00e3o os 4Ps e como utilizar esta ferramenta ajuda no planejamento de marketing. O nosso objetivo \u00e9 provocar uma reflex\u00e3o sobre como os Ps mudaram com a internet e como ainda podem mudar. Vamos l\u00e1!?<\/p>\n

\u00c9 claro que precisamos primeiramente apresenta-los:<\/p>\n

O Mix de marketing e os famosos 4P’s:<\/p>\n

– Pra\u00e7a<\/p>\n

– Pre\u00e7o<\/p>\n

– Produto<\/p>\n

– Promo\u00e7\u00e3o<\/p>\n

Todos os Ps mudaram drasticamente com a internet. A pra\u00e7a passou a ser online, com lojas virtuais e servi\u00e7os prestados via ferramenta digital. Os pre\u00e7os passaram a ser consultados em tempo real diminuindo margens e aumentando a competitividade. A promo\u00e7\u00e3o passou a ser feita na web, nas redes, nas pontas dos dedos no telefone.<\/p>\n

Mas e o Produto<\/strong>, afinal, como ele mudou nos \u00faltimos anos?<\/p>\n

Trouxe alguns exemplos para refletirmos:<\/p>\n

– Livros impressos est\u00e3o sendo substitu\u00eddos por e-books<\/strong>;<\/p>\n

– Cartas, correspond\u00eancias e malas diretas s\u00e3o enviadas por e-mail<\/strong>;<\/p>\n

– A TV pode ser vista online em Web TVs<\/strong>;<\/p>\n

– Aulas e semin\u00e1rios podem ser assistidos de qualquer lugar, a qualquer hora, atrav\u00e9s de Webinars<\/strong>;<\/p>\n

– Entre outros…<\/p>\n

Voc\u00eas j\u00e1 tinham se dado conta destas mudan\u00e7as?<\/p>\n

Na empresa em que voc\u00eas trabalham, voc\u00eas sentiram esta diferen\u00e7a no produto e\/ou servi\u00e7o entregue?<\/p>\n

E mais, como voc\u00eas acham que o produto e\/ou servi\u00e7o com que trabalham poderia mudar ainda mais?<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Voc\u00ea deve estar se perguntando: Mais um post qualquer sobre mix de marketing, certo? Errado. A nossa ideia n\u00e3o \u00e9 explicar para voc\u00ea o que s\u00e3o os 4Ps e como utilizar esta ferramenta ajuda no planejamento de marketing. O nosso objetivo \u00e9 provocar uma reflex\u00e3o sobre como os Ps mudaram com a internet e como […]<\/p>\n","protected":false},"author":1,"featured_media":194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[46,31,60],"yoast_head":"\nO Mix de Marketing na internet | LivingFor<\/title>\n<meta name=\"description\" content=\"Voc\u00ea deve estar se perguntando: mais um post qualquer sobre mix de marketing, certo? Errado. 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