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O primeiro passo antes de partir para uma campanha de Google \u00e9 entender um pouco sobre as diferen\u00e7as dos resultados de busca entregues.<\/p>\n

S\u00e3o dois tipos: busca org\u00e2nica e busca paga.<\/strong><\/p>\n

Busca paga:<\/strong> as campanhas de links patrocinados, como tamb\u00e9m s\u00e3o conhecidas, s\u00e3o colocadas no ar via Google Adwords. \u00c9 feito um levantamento de palavras-chave, com an\u00fancios relacionados e investimento. As campanhas que melhor combinam esses 3 elementos aparecem no topo das primeiras p\u00e1ginas no resultado de busca do Google.<\/p>\n

Busca org\u00e2nica:<\/strong> \u00e9 a lista de sites que o Google exibe porque realmente est\u00e1 relacionado ao termo de busca. Est\u00e3o ali pelo buscador entender que apresentam conte\u00fado relevante para solucionar o que se est\u00e1 procurando. Geralmente \u00e9 o objetivo de todo site, uma vez que recebem a \u201cindica\u00e7\u00e3o\u201d sem custos e isto aumenta as visitas qualificadas.<\/p>\n","protected":false},"excerpt":{"rendered":"

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